Marketers have classified products on the basis of characteristics- durability, tangibility and use (consumer or industrial) Products can be classified into three groups according to durability and tangibility: (a) Non-durable goods these are tangible goods. This article will describe FMCG Major players are HUL, Dabur, Marico, Colgate 1) Material & Parts The goods that enter the manufacturers products completely are classified as Materials and parts. Classifying products into meaningful categories helps marketers decide which strategies and methods will help promote a businesss product or service. Benefits. Industrial Good . The use of products satisfies the needs of customers. Product: In simple terms, a product is anything that satisfies human want (customers) and includes product quality, features, benefits, design, style, colour, brand, services, and warranties. Product Classification: Product Classification is defined as the classification done on the basis of the buyer and the product use into consumer products and industrial Marketers have traditionally classified products on the basis of three characteristics- durability, tangibility and use. The acceptance of the product in rural markets isdetermined not only by, consumer, Small rural retailers play a pivotal role in the success of marketing efforts of FMCG companies in developing markets. The major reasons for adopting rural marketing are listed as follows: Size of Population. The study of the rural market is not only necessary to understand the economic structure of the region but also for unfolding the ecological relationship of the marketing activity. Durability & Tangibility . When branders want one-on-one interaction with rural people, then kiosk setup is one the best ways or rural marketing strategies. Purchases of a magazine or a chocolate candy are examples of situations in which customers buy on impulse. CLASSIFICATION OF PRODUCTS FMCG Fast Moving Consumer Goods (FMCG) goods are CLASSIFICATION OF PRODUCTS . New product development with adoption process of consumers. products into four categories based mostly on consumer buying behavior, similarity to competing brands, and price range. More than 79% of the Nepalese population live in rural areas which is a great chance to find target customers. Let us delve deeper into the classification. Product Strategy in Rural Marketing 2. Rural Marketing Strategy # 1. In spite of there being heterogeneous market, the buyer of any product can be divided into homogeneous groups of segments on the basis of their common needs, habits, preferences etc. Product concept and classification. Rural spending in non-food items is increasing; out of a total per capita spending of Rs.486, approximately 40% is spent on non-food items. One-time-use products, such as vacation packages, require completely different Here the durable products is that which does not (HLL, Dabur, Marico, Colgate=Palmolive Coke, Pepsi) Consumer Durables TV ,Fridge, Fan, Presssure Cooker, Cycle, Two wheelers, Sewing machines, watch, mixer Products : Consumables, Food- Himadri Roy Chaudhuri. Product classification can help professionals in all levels of business, as it can also help determine product demand, pricing and the primary demographic to which advertisers can Rural Product Categories . Durability and Tangibility Classification: (a) Non-durable goods- Non Most marketing managers believe that rural families mostly buy their manufactured consumer goods in towns or mandi markets. While in the case of some durables this might be true. It is not necessarily true for consumer products which have a high frequency of use like soaps, hair oils, tea, tobaccos, biscuits etc. Product is something like the heart in the human body. Product is the most important element of marketing-mix. 0 ratings 0% found this document useful (0 votes) 173 views 64 pages. CLASSIFICATION OF PRODUCTS FMCG Consumer Durables Agricultural Products Services. 3. 1. Classification of rural markets . Kiosk Setup. college Competitive Urban Market. Toothpaste and soaps fall under this category. The rural market products should be easy to use, cost-effective, reliable, and durable in nature of the rural market. One needs to put in a lot of effort to tap the potential of the rural market. Many types of classification exist. a) Farm products Farm products are products which can be re produced or recycled easily. Sometimes, rural marketing is confused with agricultural marketing the later denotes marketing of produce of the rural areas to the urban consumers or industrial consumers, whereas rural Identifying prospective customers or clients is an Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area. 1. For this, you have to set up the kiosk in the popular areas of the village like a post office, the marketplace, near a For example, marketers might categorize products by how often they are used. Impulse Goods: Consumer purchases without any planning or search effort. Identify Prospective Clients. Definitions of Rural Market Segmentation 2. Degrees 6. In this, there are two types of materials commonly used for Industrial goods classification. Approaches 4. In fact, rural markets are related to regional ecology and are the products of geographical environment. Expenditure pattern. Product Concept in rural areas The product is the most vital element in the market offering. Characteristics of Rural Market Segmentation 3. A product is something that is made with the purpose of being sold in the marketplace. Variables 5. as regards marketing of consumer products in rural areas, the study analyzes products from non durable category ( a bathing soap, detergents, tea, coffee, shampoo) and from durable category ( a wrist watch, television, refrigerator, fan and bicycle).data collectionsample unit:1. working people (including men &women), basically farmers.2. There is a high level of routinised response behaviour for this kind of products. Learn about:- 1. Per capita consumption expenditure in rural has increased four times over last 20 years. The rural market is attractive due to its increasing size population. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. Within the category of consumer products, there are four main classifications: convenience goods, shopping goods, specialty goods, and unsought goods. The Product Concept Levels of a Product Product Life Cycle Rural Product Classification Product Decisions and Strategies Individual This can be classified as follows: a) CONSUMER MARKET: Constituents: Individuals and Households. 7. This process is known as product classification. Within the category of consumer products, there are four main classifications: convenience goods, shopping goods, specialty goods, and unsought goods. This article will describe characteristics of goods in each category, provide examples, and discuss relevant marketing strategies. Save Save Product Strategy in Rural Marketing 2 For Later. Kashyap further refined the classification of rural products by dividing into FMCG, Durables, services and Agricultural goods ( Table 2 ). Consumer Good . All marketing operations 2.

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